We are a research agency focused on optimising audience response, through better insight
Companies stumble when they fail to fully understand their audiences – be they customers, staff or the public. Your audiences are varied, complicated humans. That means guessing how they might respond to you is no longer good enough. Neither is relying on old, dysfunctional measures. Either can lead to costly mistakes.
Our unique, modern research tools and expertise mean we help our clients save time and money by fully understanding their audiences’ responses to what they are doing, or planning to do. This helps our clients improve their ideas, as early as possible – and it helps them fine-tune their communications – all of which reduces risk.
Our clients include BBC, ITV, Disney, Sky, Mars, Wrigleys, Harper Collins, DC Thomson, Sony and many more. We work on advertising & TV programmes, internal & corporate communications, as well as new products & concepts.
We started over 17 years ago as the first specialist media research agency, and are now an innovative full service agency carrying out both qualitative and quantitative research across the globe. In addition to our media experience, we have expertise across marketing, brands and advertising research.
From TV, we bring our unique experience in story-telling and creating emotional impact to the wider creative industries. We have continuously pioneered new research techniques such as Dial-testing, Implicit Testing and Open Space.
Our new online tools include Consilience Testing for optimising advertising and creative ideas and Predictive Markets, a unique approach which uses exchange traded markets to predict outcomes and identify winning ideas.
Director and Co-founder – Over the past two years Neil has lead the creation of our multi-disciplinary ad diagnostics product Consilience. He is an award-winning novelist, founder of the44, and creator of the Republic of Consciousness – a new literary prize.
Co-Founder – Founder of Barrow Lanigan Research in 1997, then the BLINC Partnership in 1999, Paul has pioneered many of the innovative research techniques used by BLINC, including predictive markets – the only agency in the UK to do so.
Managing Partner, Head of Face to Face– A key member of Blinc since 2002, Luke heads up our Qualitative team and has experience across our client base. He has a background in journalism and education, where his book Teaching Unplugged won an award for innovation.
Managing Partner, Head of Online – Ben joined us in early 2015 to further develop our online presence and support our continued expansion into predictive markets and online qual. He speaks four languages, and is joint founder and treasurer of a small educational charity in Sri Lanka.
Research and Dial-test Manager – Alex joined us straight from University, is an integral part of our live and online dial-testing capacity and is a constant asset in researching the youth sector and wider media usage in the age of convergence. He is a comedy writer and performer.