Our proprietary online dial testing tool has been developed to optimise the user experience (with full screen and dual vertical sliders), yielding greater accuracy of response.
The accompanying survey provides a comprehensive picture of what’s working and what can be improved, with visual data sets supported by verbatims.
Our online and live dial test tools are calibrated to work together, allowing us to benchmark against 15 years’ worth of dial-tests.
Consilience is a convergent methodology for ad optimisation, based on the principle that evidence from independent sources can be aggregated to yield a robust conclusion. Running ads through the four core methodologies of Dial Testing, Implicit Testing, Facial Coding and Predictive Markets yields the most rigorous and comprehensive assessment possible of an ad’s creative, emotional and market performance.
Dial testing for ad optimisation offers a forensic record of viewer engagement – making it clear if an ad is doing its job in the crucial first five seconds, indicating where engagement peaks and dips, and showing the relative merits of longer or shorter edits.
There are considerable misconceptions about what constitutes implicit testing. Developed by neuroscientist Professor Gemma Calvert, our tool – unlike others on the market – only permits non-conscious responses, bypassing explicit cognitive processes.
Is your ad visually or emotionally strong enough to generate a physical response? Our facial coding tools have been fine-tuned to provide a more sensitive response, yielding real-time feedback on what your audience is feeling and how they are responding emotionally.
Will your ad actually lead to a shift in behaviour? Grounded in academic research and with a proven track record for accuracy in politics and the media, our predictive market yields crucial market intelligence on how your ad will impact the bottom line.
Grounded in academic research, our predictive market tool was developed alongside CBS in the US and has a proven track record for accuracy when predicting outcomes and performance in areas as diverse as politics, marketing and the media. We are the first market research company in the UK to put this methodology at the heart of what we do.
Using predictive markets means we can offer concept testing across the creative timeline. This longitudinal approach contrasts sharply with ‘just in time’ research, which is often just too late to make a real impact on content and marketing. Using our predictive market, clients can track the likely performance of any concept from first draft to the final version, starting with a descriptive paragraph and gradually adding more and more detail.
The tool can also be used to rank concepts for appeal, cutting down waste by removing un-motivating concepts from consideration at an early stage.
A growing proportion of BLINC’s research is undertaken internationally, with all of our tools and methodologies now used worldwide.
Our partnership in Five Research means we have a network of recruiters, moderators and viewing facilities across the globe, and our online tools are designed to work in any country that has reasonable internet provision.
We regularly undertake dial testing, surveys and focus groups in countries as disparate as India, Russia, China, Germany, Spain, Mexico, Sweden, Norway, Italy, the US and Canada.
The variation in cost is as simple as sample cost and translation in most cases. We know that our clients increasingly think globally and need research from different territories to inform their decisions. If there is a country you need to research in, please ask and we will answer your questions using our experience, contacts and business partners worldwide.